Posts Tagged ‘ carolyn-howard johnson ’

True Publishing Includes Marketing

Jan 22nd, 2017 | By
book marketing

I was moving from journalism and marketing to creative writing and writing how-to books about the time digital printing was coming into being. I sadly became involved with a company who cloaked their “vanity” status with a small advance and a laudatory letter that praised my work so highly I



15 Publicity Commandments That Works for Getting Free Coverage for Everything

Dec 29th, 2016 | By
publicity tips

Publicity Tips to Start the New Year from Carolyn Howard-Johnson If we read the newspapers or watch TV we know that advertising sells. But even those big guys who do all the advertising aren’t sure what works best when it comes to advertising. A huge retailer once said that advertising



Making Your Reviews into Workhorses

Jul 23rd, 2016 | By
making the most of book reviews

Make the Most of Your Book Reviews Authors rarely get the most of their reviews. Surprised? I think it’s either that they are so excited about the review or that the idea of extending a review’s value doesn’t occur to them. Or it’s because so many reviews these days come



Uses for the Ampersand: Pretty Is as Pretty Does

Jun 22nd, 2016 | By
when to use an ampersand

by Carolyn Howard-Johnson The ampersand is a real pretty little dude but it isn’t a letter nor even a word. It’s a logogram that represents a word. Its history goes back to classical antiquity, but interesting history and being cute are no reason to overuse it in the interest of



Don’t Diss Product Placement for Your Book!

Jun 1st, 2016 | By
product placement for your book

A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things



Why Use a Pseudonym?

May 12th, 2016 | By
why use a pseudonym

Nora Roberts, the author of more than 150 romance novels, was asked why she writes romantic suspense novels under a pen name. Why Use a Pseudonym? Here is her answer: “It’s marketing.” She says that writing quickly makes it difficult for her publisher to publish all of her work with



So Why is Taylor Swift Such a Terrific Marketer?

Mar 23rd, 2016 | By
Taylor Swift

by Carolyn Howard-Johnson QUESTION: So what makes Taylor Swift a terrific marketer? ANSWER: Because she knows the real meaning of the word “assertive.” I fear the word “assertive” has gotten a bad rap in the last couple decades. People often associate it with being brash or downright overbearing, but it’s



The Frugal Editor

Jan 20th, 2016 | By
The Frugal Editor

Carolyn Howard-Johnson’s  multi award-winning The Frugal Editor is being offered by  by WinningWriters.com as a benefit for entering their North Street Book Prize. This is the second year for that prize. Last year – their inaugural year – The Frugal Book Promoter was featured. About The Frugal Editor There are



Three Neglected E-book Considerations

Nov 17th, 2015 | By

by Carolyn Howard-Johnson A Web site owner was asked what the “three most important components are for publishing a professionally produced e-book” and he referred the question to me. As long as I was figuring out the answer to this all-important question, I figured I’d pass it along to you



Why Authors Should Know About the Disappearing Hyphen and Other Problems Caused by the Web

Sep 28th, 2015 | By

by Carolyn Howard-Johnson. author of the multi award-winning, The Frugal Editor I recently read one of my favorite grammar and editing columns in my local newspaper, the Glendale News-Press. In “A Word Please,” June Casagrande noted the sad (or not so sad) loss of the hyphen due to the



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