Posts Tagged ‘ book marketing ’

True Publishing Includes Marketing

Jan 22nd, 2017 | By
book marketing

I was moving from journalism and marketing to creative writing and writing how-to books about the time digital printing was coming into being. I sadly became involved with a company who cloaked their “vanity” status with a small advance and a laudatory letter that praised my work so highly I



Book Marketing – Yesterday and Today

Dec 24th, 2016 | By
book marketing strategies

Book Marketing Strategies by Karen Cioffi “The Times They Are A-Changin.’” Bob Dylan’s title to his 1964 album is still right on the mark in regard to today’s book marketing arena. In fact, we might say the times are still a-changin,’ since we’ve seen lots of changes already and there



Book Marketing and the Shotgun Social Media Strategy

Aug 3rd, 2016 | By
effective social media marketing strategy

A More Effective Social Media Strategy Convince and Convert (Digital Marketing Advisors) had an interesting article by Jay Baer on how to create a more effective social media strategy. Most marketers, including book marketers, know that the majority of social media channels don’t send (share) your posts to everyone on



Be a Better Writer and Book Marketer by Writing More

Jul 3rd, 2016 | By
be a better writer

Do you write every day? Or, if you don’t write daily, do you make sure you get some writing time in each week? If you answered “yes” to either of these questions, you’ve probably noticed an improvement in your writing over time, and possibly an improvement in the speed at



Don’t Diss Product Placement for Your Book!

Jun 1st, 2016 | By
product placement for your book

A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things



Why Use a Pseudonym?

May 12th, 2016 | By
why use a pseudonym

Nora Roberts, the author of more than 150 romance novels, was asked why she writes romantic suspense novels under a pen name. Why Use a Pseudonym? Here is her answer: “It’s marketing.” She says that writing quickly makes it difficult for her publisher to publish all of her work with



So Why is Taylor Swift Such a Terrific Marketer?

Mar 23rd, 2016 | By
Taylor Swift

by Carolyn Howard-Johnson QUESTION: So what makes Taylor Swift a terrific marketer? ANSWER: Because she knows the real meaning of the word “assertive.” I fear the word “assertive” has gotten a bad rap in the last couple decades. People often associate it with being brash or downright overbearing, but it’s



Your Author Platform – Create Visibility Before Getting Published

Feb 2nd, 2016 | By
Your author platform

  The road to publication can be long and winding…and filled with rejection. So, what do you do while you’re submitting your manuscript and waiting patiently? Okay, maybe not patiently, but waiting nonetheless. That’s easy. And, it’s very important. You begin creating visibility. I don’t mean standing on the street



How To Promote Your Book on the Cheap

Jan 17th, 2016 | By
Promote Your Book

by Claudette J. Young Accepting the challenge to promote your new book doesn’t have to cost a fortune or drive you insane. Everything comes down to planning and ingenuity, as well as using easy strategies that work. Make Promotion Part of Your Regular Routine Promoting your first book or your



Book Marketing in the Digital Age

Jan 4th, 2016 | By
most adaptable wins

by Karen Cioffi While Charles Darwin wasn’t thinking of book marketing in the digital age when he said these words, they couldn’t be more appropriate to the quick and ever-changing climate of online marketing. I’m a writer as well as an online marketer and writing is an evergreen topic. There



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