Build Your Business with a Book

3 Reasons Why Most People Who Say They Want to Write a Book Will Never Write One

Feb 22nd, 2017 | By
write a book

Almost everyone has dreams of writing a book some day. Yet for most people this will never become more than a dream. And thousands of others who do manage to START writing their book will give up midway through and never finish writing it. So Why Don’t More People Write

Clearing the Decks to Write a Book in a Week

Feb 7th, 2017 | By
write a book in a week

I recently spoke with Steve Bustin (at, a speaker colleague from Brighton in the United Kingdom. I learned from Facebook that he had written his book in one week, so I had to talk with him to learn his secrets. While he used many of the same strategies

In the Flow

Jan 10th, 2017 | By
writing in the flow

Don’t you love it when the words are flowing effortlessly from your fingers to the keyboard? Isn’t it bliss when you can see the book almost being created on its own? Doesn’t every writer on the planet love this phenomenon we call “flow”? Flow happens when you’re in the writing

Newton’s Law of Motion and Writing

Sep 20th, 2016 | By
tips for writing a book

Newton’s First Law of Motion states that an object at rest stays at rest and an object in motion stays in motion, unless something applies force to them. It’s just as applicable to writing as it is to physics. In the first place, it requires great force—willpower, motivation, time and

Fit, Ability, Access: The Three-Way Test for Determining Your Target Market/Reader for Nonfiction Writers

Aug 2nd, 2016 | By
determining your target market reader

Last month I attended the International Coach Federation Midwest Conference in Indianapolis and had the chance to hear speaker, business coach, and author Chala Dincoy discuss the key to finding your ideal client. She provided us with a three-way test for assessing compatibility with different target markets, and I realized

Quantifying the Benefits of Authorship

Jul 6th, 2016 | By
benefits of authorship

What would being an author mean for your business? Many nonfiction authors who write books about their areas of expertise discuss the intangibles of having more credibility or visibility, a larger footprint in the marketplace, or being seen as a thought-leader. If you had to quantify the benefits, what would

The Cumulative Effect: Easy to Do; Easy Not to Do

May 31st, 2016 | By
cumulative effect

A couple of weeks ago I attended a program in which Dr. Brad Shuck, a professor with the University of Louisville and a thought-leader in employee engagement, discussed how the cumulative effect could impact organizational culture. What intrigued me was his idea that many of the contributors to employee engagement

What Does TL; DR Mean?

Feb 11th, 2016 | By
What does TL: DR mean?

  Too long; didn’t read, or TL;DR has become shorthand for writing which is overly verbose. Congruent with Strunk and White’s admonition to “omit needless words” and with Einstein’s statement, “Everything should be made as simple as possible, but no simpler,” TLDR (or “Teal Deer”) has a long history of

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