Book Marketing

Online Marketing – Is Blogging Worth the Time and Effort? by Karen Cioffi

Jan 6th, 2014 | By
blogging tips

The writer and marketer must do lots and lots of things to keep their head above the marketing waters. And, those marketing waters are constantly moving. How do you keep up? And, what are the most effective marketing strategies to use? Since the game is always changing, it’s important to



6 Book Marketing Tips Sure to Increase Your Visibility by Karen Cioffi

Nov 26th, 2013 | By
book marketing

Having yearly, monthly, and/or weekly marketing goals are crucial to achieving success. With goals, you know where you’re heading and can work toward that end. Marketing goals can be considered a marketing plan, and it will have a number of steps or objectives that must be set in motion and



Email Marketing – Your Opt-in Landing Page by Karen Cioffi

Sep 26th, 2013 | By

Landing pages have specific purposes. One might be a sales page and another might be your email opt-in page. Whichever it is, a landing page is a specific page that is intended for a specific purpose and draws targeted traffic. The traffic is drawn to this page to take a



Email Marketing Tips – Information Needed in Your Welcome Message (make the process easy) by Karen Cioffi

Aug 28th, 2013 | By

I recently listened to a number of five minute podcasts from marketing experts. This setup was an ‘ethical bribe’ to sign up to the campaign of the day. But, that’s another story. One of the podcasts discussed the effective use of your Welcome or Thank You message when someone opts



An Effective Book Marketing Strategy: Joint Ventures by Karen Cioffi

Aug 19th, 2013 | By
book marketing

There is a song, The Power of One, which conveys what one individual can accomplish and/or change. But, how much more effective is the power of two, or five, or ten, or a hundred, or more? In a technical light, a joint venture (JV) is a partnership between two or



6 Book Marketing Tips that are Sure to Increase Your Visibility by Karen Cioffi

Jul 30th, 2013 | By
book marketing

Having yearly, monthly, and/or weekly marketing goals are crucial to achieving success. With goals, you know where you’re heading and can work toward that end. Marketing goals can be considered a marketing plan, and it will have a number of steps or objectives that must be set in motion and



Landing Pages for Better Conversion by Karen Cioffi

Jul 18th, 2013 | By

According to Hubspot.com, “A landing page is a web page that allows you to capture a visitor’s information through a lead form.” Copyblogger.com says, “A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.” So, landing pages are designed



Book Marketing – Choose a Website Domain Name by Karen Cioffi

Jun 11th, 2013 | By

The first rung on your book marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited, and have a knock-out cover. Creating



Article Marketing – 3 Steps to Properly Formatted Article Content by Karen Cioffi

May 27th, 2013 | By
book marketing

Creating article content is an essential marketing strategy. It establishes you as an authority in your niche or on a particular topic, increases your visibility and readership, and brings traffic to your site. It also broadens your marketing reach, which helps bring more traffic to your site. Bringing traffic to



Meet Your Customers’ Wants by Karen Cioffi

May 17th, 2013 | By
book marketing

You just started your own business and you’re creating a business marketing plan. You may already have created a great product. At least you think it’s a great product, maybe you self-published a book. But, is there a customer base for it? Or, is your product name effective? Do you



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