Book Marketing

11 Things Authors Forget to Do When Speaking About Their Book by Cathy Fyock

Apr 3rd, 2015 | By

This weekend I attended an excellent conference featuring women authors. Exciting event. Diverse authors. Great presentations. So many lost opportunities! All these speakers/authors had a fabulous opportunity to build their fan/reader base, yet almost none of them took advantage of these eleven easy tips for maximizing the marketing benefit of

The Author Platform – You Definitely Need One and It Should Have Been Started Yesterday by Karen Cioffi

Mar 28th, 2015 | By

Did you ever hear the expression, “a stitch in time saves nine?” Whether you’re an author or freelance writer, that’s how you need to think of your writing platform. Get it started first, as the foundation of your business. It’s much more effective than trying to play catch-up. If you’re

20 Things You Can Do NOW To Promote Your Book by Cathy Fyock, Your Possibility Partner

Mar 5th, 2015 | By

Maybe you’ve just started on your book. Maybe you’re almost done. Wherever you are in the process, it’s not too late to begin to promote your book NOW. Here are twenty simple things you can do before your book is launched. Begin your action planning NOW! 1. Get the cover

Blogging Smart by Karen Cioffi

Feb 23rd, 2015 | By

It’s a give-in that you need to blog to make connections, to gain readers, to increase visibility, to increase your authority, to increase ranking, and to become the go-to person in your niche. Whether you’re an author, a writer, or a business, you have to blog smart. But, how do

Build Visibility, Traffic, and Authority with Shareability, Sharing, and Paying-it-Forward by Karen Cioffi

Dec 4th, 2014 | By

Blogging is part of the content marketing strategy. To blog effectively you need to write for the reader and you need to share that content in order to create visibility and authority. But, there’s more to it. An effective marketing strategy, along with sharing your own content, is to share

Content Marketing – Take Blogging Up a Notch (It’s More than Just Writing Text) by Karen Cioffi

Oct 1st, 2014 | By

A large part of your content marketing strategy should be blogging. Marketing studies found that people trust bloggers more than companies, including social media sites, such as Facebook. This gives bloggers a great platform to inform, engage, and sell. It gives bloggers influence. Along with influence, blogging has five primary

3 Reasons Why Editing Should Come Before Self-Publishing by Karen Cioffi

Sep 13th, 2014 | By

Self-publishing is an amazing beast. It has brought the world of publishing into the hands of you, Joe, Beth, and everyone and anyone who wants to write a book. It has brought writing power and freedom to all. But, with writing power and freedom comes responsibility. This means that while

Why Write? by Cathy Fyock, Your Possibility Partner

Aug 14th, 2014 | By

Getting clear on the purpose for your writing is one of the significant hurdles to getting your book completed. If you don’t know how you’ll use your book in your business, you may miss the mark or fail to leverage the full value of your authorship. By being clear on

4 Elements to SEO Ready Article Content by Karen Cioffi

Apr 17th, 2014 | By
seo book marketing

Whether you’re an author or writer, your goals are the same: create visibility, increase your readership and mailing list, and boost your search engine ranking. SEO content marketing is the primary way to do this. There is much to know about properly formatted and SEO ready article content. While both

Blogging – Does the Length of Your Blog Post Matter? (You bet it does, but why?) by Karen Cioffi

Feb 5th, 2014 | By

To create visibility leading back to your website or sales page or to bring traffic in, blogging is a must. It falls under the content marketing umbrella and needs to be done on an ongoing basis. But, does the length of the blog post matter? If you do article marketing,

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