Book Marketing

Three Neglected E-book Considerations

Nov 17th, 2015 | By

by Carolyn Howard-Johnson A Web site owner was asked what the “three most important components are for publishing a professionally produced e-book” and he referred the question to me. As long as I was figuring out the answer to this all-important question, I figured I’d pass it along to you



Why Authors Should Know About the Disappearing Hyphen and Other Problems Caused by the Web

Sep 28th, 2015 | By

by Carolyn Howard-Johnson. author of the multi award-winning, The Frugal Editor I recently read one of my favorite grammar and editing columns in my local newspaper, the Glendale News-Press. In “A Word Please,” June Casagrande noted the sad (or not so sad) loss of the hyphen due to the



Tips for Authors Who Want to Speak

Sep 17th, 2015 | By
authors who want to speak

by Cathy Fyock As an author, you should speak at conferences, seminars, book festivals, fairs, and at book clubs as a way to market your book and develop a fan base. Here are seven tips for gaining visibility and developing fans! Tip 1. Don’t read your presentation! While it’s fine



4 Tips for an Effective Email List Opt-in Box that Converts

Sep 10th, 2015 | By

by Karen Cioffi You’re an author or freelance writer. You have a book published or self-published, or you’re in the process of writing a book or ebook. If this is the case, you no doubt have a website set up. If not, you’ll need to get one up as soon



The Frugal Book Promoter – Free from Bookbaby!

Aug 13th, 2015 | By

If you’re a published author, or you hope to become a published author someday, you really MUST read this book by Carolyn Howard-Johnson. The Frugal Book Promoter was first published in 2004 and was an instant hit, winning several awards, and helping thousands of self-published authors all over the country



Website Metrics – 5 Tips to Keep Your Head above Water by Karen Cioffi

Jul 9th, 2015 | By

An article I wrote a while ago, Website Ranking – Basic Metrics, got a lot of engagement. Interestingly, the engagement came from both sides of the coin – those who like knowing their ranking numbers and those who don’t. Down with Rankings On the ‘con’ side of dealing with website



Article Marketing Mistakes to Avoid if You Want to Optimize Your Efforts (Fixes Included) by Karen Cioffi

Jun 7th, 2015 | By

Article marketing is an excellent tool for a number of reasons, but many writers seem to be missing the ‘optimized’ mark. For those who aren’t sure what article marketing is, it’s using posts, articles, and other content to attract visitors. This includes the posts on your own website. Here are



Which is More Important the Sales Copy or the Product? by Karen Cioffi

May 13th, 2015 | By

There are two basic elements to marketing a product, the product itself and the sales copy. One though is more important than the other. In a webinar hosted by Daniel Hall, Jason Fladlien discussed creating irresistible offers. Jason is a high paid ‘offerwriter,’ as he puts it, rather than copywriter.



Tips for Authors Who Want to Speak (at Conferences, Seminars, Book Festivals/Fairs, Book Clubs)

May 6th, 2015 | By

Don’t read your presentation! While it’s fine to have notes (as in a key word outline), don’t read your presentation word for word. Your readers want to hear YOU speak! Speak up! Use your “outside voice” and speak loudly and distinctly. Be sure that when you mention the name of



Building Online Presence – A Guide for Authors

Apr 8th, 2015 | By

by Corrin Foster Nearly 1.47 billion people utilize social media worldwide. Authors now have the unique opportunity to create a platform and generate buzz for their book by tapping into an engaged and passionate demographic of readers. As social media continues to evolve and new platforms are introduced, it can



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