Book Marketing

4 Book Marketing Strategies

Jun 6th, 2016 | By
book marketing strategies

Your author or writer online platform is all about numbers and reach. It’s about how many people are aware of you within your niche and how many of those people think you have authority within your niche. In other words, it’s about how many connections you have. You might equate



Don’t Diss Product Placement for Your Book!

Jun 1st, 2016 | By
product placement for your book

A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things



Why Use a Pseudonym?

May 12th, 2016 | By
why use a pseudonym

Nora Roberts, the author of more than 150 romance novels, was asked why she writes romantic suspense novels under a pen name. Why Use a Pseudonym? Here is her answer: “It’s marketing.” She says that writing quickly makes it difficult for her publisher to publish all of her work with



Using Video as Part of Your Book Marketing Strategy

May 11th, 2016 | By
using video for book marketing

What’s surpassing PowerPoint webinars and just about all other marketing tools as the number one ‘conversion’ marketing strategy? It’s video. People love watching videos. Just to reinforce this, here are some 2016 statistics: • Online video now accounts for 50% of all mobile traffic. • Last year online video accounted



8 Key Elements to an Optimized Website

Apr 6th, 2016 | By

What’s there to say about marketing? The first thing would be it’s an ongoing process that you have to be careful doesn’t interfere with your writing. After that, you’d say that whether you’re promoting a book, services, or other product, you will have tons of competition. And, if you don’t



So Why is Taylor Swift Such a Terrific Marketer?

Mar 23rd, 2016 | By
Taylor Swift

by Carolyn Howard-Johnson QUESTION: So what makes Taylor Swift a terrific marketer? ANSWER: Because she knows the real meaning of the word “assertive.” I fear the word “assertive” has gotten a bad rap in the last couple decades. People often associate it with being brash or downright overbearing, but it’s



Email Marketing – The Subscriber List Bare-Bottom Basics

Mar 2nd, 2016 | By
email marketing

The subscriber email list has been called ‘Golden.’ And it is. It’s the foundation of building relationships with your readers/audience, building trust and authority, and selling what you’re offering. This list is so important that everyone selling something online, including books, uses an email service, like GetResponse or Aweber,



Your Author Platform – Create Visibility Before Getting Published

Feb 2nd, 2016 | By
Your author platform

  The road to publication can be long and winding…and filled with rejection. So, what do you do while you’re submitting your manuscript and waiting patiently? Okay, maybe not patiently, but waiting nonetheless. That’s easy. And, it’s very important. You begin creating visibility. I don’t mean standing on the street



How To Promote Your Book on the Cheap

Jan 17th, 2016 | By
Promote Your Book

by Claudette J. Young Accepting the challenge to promote your new book doesn’t have to cost a fortune or drive you insane. Everything comes down to planning and ingenuity, as well as using easy strategies that work. Make Promotion Part of Your Regular Routine Promoting your first book or your



Book Marketing in the Digital Age

Jan 4th, 2016 | By
most adaptable wins

by Karen Cioffi While Charles Darwin wasn’t thinking of book marketing in the digital age when he said these words, they couldn’t be more appropriate to the quick and ever-changing climate of online marketing. I’m a writer as well as an online marketer and writing is an evergreen topic. There



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