Book Marketing

True Publishing Includes Marketing

Jan 22nd, 2017 | By
book marketing

I was moving from journalism and marketing to creative writing and writing how-to books about the time digital printing was coming into being. I sadly became involved with a company who cloaked their “vanity” status with a small advance and a laudatory letter that praised my work so highly I



15 Publicity Commandments That Works for Getting Free Coverage for Everything

Dec 29th, 2016 | By
publicity tips

Publicity Tips to Start the New Year from Carolyn Howard-Johnson If we read the newspapers or watch TV we know that advertising sells. But even those big guys who do all the advertising aren’t sure what works best when it comes to advertising. A huge retailer once said that advertising



Book Marketing – Yesterday and Today

Dec 24th, 2016 | By
book marketing strategies

Book Marketing Strategies by Karen Cioffi “The Times They Are A-Changin.’” Bob Dylan’s title to his 1964 album is still right on the mark in regard to today’s book marketing arena. In fact, we might say the times are still a-changin,’ since we’ve seen lots of changes already and there



Book Marketing and Website Ranking – Basic Elements

Nov 18th, 2016 | By
website ranking basic elements

According to statistics by Internet Live Stats, on April 19, 2016, there were over ONE BILLION active websites. Yes, you read that right – over 1,000,000,000. That’s a lot of noise . . . a lot of competition. I’ve used the analogy before, about being a speck in the



Creating a Visitor Optimized Website

Oct 25th, 2016 | By
creating a visitor optimized website

The internet is teeming with information on everything you can possibly think of. This includes information on your business platform. But, with all this information available, there are still many who aren’t aware of the basics, the dos and don’ts of an online platform. I recently came across a website



How to Handle Book Bigotry

Sep 30th, 2016 | By
how to handle book bigotry

by Carolyn Howard-Johnson I thought I would share an early draft from my coming book in the HowToDoItFrugally series of books for writers titled How To Get Great Reviews Frugally and Ethically (http://bit.ly/HowToGetReviews) with Suzanne’s hardworking



5 Benefits of Content Curation

Sep 6th, 2016 | By
benefits of content curation

Content curation has been around for a while, but many book marketing bloggers don’t realize the advantages or benefits it offers. This form of marketing comes in various forms throughout the internet. Of those variations there is one common thread: content curation is related to article marketing, or more specifically



Book Marketing and the Shotgun Social Media Strategy

Aug 3rd, 2016 | By
effective social media marketing strategy

A More Effective Social Media Strategy Convince and Convert (Digital Marketing Advisors) had an interesting article by Jay Baer on how to create a more effective social media strategy. Most marketers, including book marketers, know that the majority of social media channels don’t send (share) your posts to everyone on



Making Your Reviews into Workhorses

Jul 23rd, 2016 | By
making the most of book reviews

Make the Most of Your Book Reviews Authors rarely get the most of their reviews. Surprised? I think it’s either that they are so excited about the review or that the idea of extending a review’s value doesn’t occur to them. Or it’s because so many reviews these days come



Be a Better Writer and Book Marketer by Writing More

Jul 3rd, 2016 | By
be a better writer

Do you write every day? Or, if you don’t write daily, do you make sure you get some writing time in each week? If you answered “yes” to either of these questions, you’ve probably noticed an improvement in your writing over time, and possibly an improvement in the speed at



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