One way to do that is to create a blog or website and then drive traffic to that site. And one of the best ways to drive massive traffic to your site is to guest blog for other really popular blogs that have the same target market you do.
But before you approach some of the really BIG blogs within your target market, try guest blogging for some smaller, less popular blogs within your target market.
An easy way to find some of these blogs is to sign up at BloggerLinkUp.com. It’s free, and every morning you’ll get an email with a list of bloggers who are looking for someone to guest blog for them about a particular topic. You can submit a request for guest bloggers for your own blog, too.
Before you respond to any of these bloggers who are requesting a guest blogger, visit their blog to see what it’s like. You need to make sure it’s a site you want to be associated with. You also want to get a feel for the type of overall content published at the site, so you know if it really does cater to your target market.
Eventually, you’ll start querying bigger, more popular blogs with your guest blogging ideas. But BloggerLinkUp.com is a good way to get started.
P.S. If you’re a member of the Working Writer’s Club, you can guest blog for our site. You’ll find our writer’s guidelines in the Working Writer’s Club Member Handbook you received when you joined the club. Every week our publicist, Donna McDine, creates media releases, tweets, and regular Facebook updates about these guest posts to drive traffic to them and, in turn, drive traffic to the sites of our guest bloggers.
P.S.S. As a guest blogger you need to know what you’re doing if you ever hope to break in at some of the BIG blogs that cater to your target market. There are excellent courses you can take to learn how to guest blog. But they can cost hundreds of dollars, so here’s an alternative resource that might fit your budget a bit better if you’re just getting started: