Each month we have a different Build Your Business Challenge designed to help you start taking small, consistent actions to build your freelance writing business.
Many of these actions will also help you if you’re an author and want to build your readership.
The March Build Your Business Challenge is all about guest blogging.
Here is your assignment (should you choose to accept it).
March Build Your Business Challenge – Guest Blogging
Guest blogging is a great way to drive traffic to your website and blog.
It’s also a great way to build authority within your niche.
In addition it is a way to earn links back to your website from authoritative and relevant websites, which will help to increase your page rank.
But, for guest blogging to work it has to be strategic.
Blog Only on Relevant Blogs
It’s important to only blog on relevant blogs that your audience would read.
You are trying to attract a very specific audience and if a particular blog doesn’t market to your audience you’re just wasting your time and effort.
You can do a search for blogs that accept guest posts, or if you read blogs that are within your area of expertise you can simply ask them if they accept guest posts.
Do not pay for placing a guest blog post.
Keep Track of Your Efforts
It’s important to keep track of all your guest blogging efforts.
You want to know when the blog was published, the URL of the blog, and other relevant information so that you can know whether or not blogging there is working for you.
Promote Your Guest Blog Posts
Just like you promote your blog posts on your own website, you must also promote any guest blog posts that are published.
Not only will the publisher appreciate it, but your audience will, too.
Without promotion, blog posts don’t go very far.
You should be proud to promote every piece of content you write.
Write Quality Blog Posts
Do your research into what makes a great blog post.
You want to include a relevant image as well as the right keywords for your audience and the subject matter.
You also want to make sure the blog post has enough white space with a good use of bullets and lists.
Spend some time editing your blog posts to make them truly excellent.
Develop an Effective Author’s Bio Plus a Professional Headshot
Each blog you guest post for will have different rules, but all of them will enable you to include an author’s bio and a headshot.
Ensure that your author’s bio is keyword rich so it attracts and speaks to your audience as well as directs them to the information on your own website that you want them to see.
Your headshot should be professional and representative of your image and your niche.
Finding places to guest blog, writing quality posts, and then promoting these posts as much as you’d promote anything else you write, will go far in helping you succeed with your guest blogging strategy, so I hope you will take advantage of this month’s Build Your Business Challenge.
Here’s the challenge:
1. Find at least one blog that is relevant for you and the target market you serve. Study the past posts on this site to see if it’s a good fit for your writing style, tone, etc.
2. Check to see if the site has any guidelines for guest posting. If so, follow the guidelines to the letter. Once you get the go-ahead for your guest post idea, write and submit your guest post.
3. Once your guest post has been published, share it with your own social media sites. Also, email our club yahoogroups listserv with the URL for your post so we can all read and share it, too.